Creativity from Without: When Pigs Start to Fly

Who ever thought a pizza delivery guy would be making the very clothing that defines our generation?

Certainly not Mark Capicotto. But that’s exactly what he’s been doing since 2005 and it doesn’t seem like he’ll be stopping anytime soon.

We all know that in order to reach our goals, to accomplish our many ambitions in life, the first thing we have to do is believe in ourselves—otherwise no one else will. But sometimes, we find that we depend on ourselves a little bit too much. So how else do we find inspiration? How do we find artistic creativity outside of ourselves?

Mark Capicotto of www.glamourkills.com

21-year-old Mark Capicotto answered this question through the creation of his very own clothing brand. What started out as a dream to make t-shirts quickly spiraled into reality as Capicotto founded Glamour Kills, a brand that originated from the confines of his parents’ basement but quickly grew into a successful indie business in less than 5 years.

Both Capicotto and Glamour Kills find their “outside inspiration” in many things related to today’s pop culture. However, both thrive on the very essence of our generation—youth and music. In its humble beginnings, Glamour Kills apparel was sold at local concerts, quickly catching the attention of many bands that embody the music scene of today such as All Time Low, Cobra Starship and Boys Like Girls. It wasn’t long until Glamour Kills became a prominent youthful brand amongst teens everywhere, going on to be sold online, in popular stores and even overseas.

With a taste of edginess and rebellion, Glamour Kills has put a new twist on clothing worn in both the music community and the music industry, allowing it to start a teenage fashion movement as well as a fresh cultural lifestyle. And sporting a logo of a flying pig with wings, Glamour Kills stresses the idea that anything can happen. Capicotto believed it, and look where it got him.

It’s been 5 years since Mark Capicotto founded Glamour Kills and with a bright future ahead, it can only go up from here. As Glamour Kills continues to grow in popularity, Capicotto expresses new hopes and dreams for the clothing brand. But he especially stresses how he must be open to inspiration from anywhere. It is only then that he can fully embrace Glamour Kills and it’s “outside inspiration” spirit.